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Mindshift needed 5'50"
John Shirtcliff This involves a process whereby one must first understand what the basis might be for product differentiation. In Agribusiness, the New Zealand traditional approach has been to average (collects production together and sort later). This process can only lead to losing product differentiation as all production is homogenised – the chances of later differentiation are slim. It is only for economies of scale that competing on price is viable and advantages may be fleeting. For a small scale economy like New Zealand, its unique opportunity is developing agriculture-based consumer product – wool is a typical output that is extraordinarily versatile. 372 views | added on Fri Aug 17 03:19:11 +1200 2007 |
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More from John Shirtcliff: John Shirtcliff full interview, Leadership and vision , NZ science - missed opportunities
Related Topics: Mindset, National capacity, Strategic / Technological advantage
Related Collections: Secondary Futures collection
More from John Shirtcliff: John Shirtcliff full interview, Leadership and vision , NZ science - missed opportunities
Related Topics: Mindset, National capacity, Strategic / Technological advantage
Related Collections: Secondary Futures collection
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